TikTok analytics explained in 2025 (Step by Step)
 TikTok Analytics Explained in 2025 (Step by Step) Step 1: Access TikTok Analytics Open the TikTok app on your mobile device. Tap on your profile icon in the bottom right corner. Tap the three-line menu icon in the top right corner. Select "Creator Tools" and then "Analytics." Alternatively, on desktop: Visit tiktok.com/analytics Log in to your TikTok account. If not automatically directed, hover over your profile image and select "Business Suite." Step 2: Understand the Analytics Dashboard The TikTok analytics dashboard is divided into four main sections: Overview Content Followers LIVE Step 3: Analyze the Overview Section In the Overview tab, you can view: Video views Profile views Likes, comments, and shares Follower growth You can adjust the date range to view data for 7, 28, or 60 days, or set a custom range. Step 4: Examine Content Performance In the Content section, you'll find: Total video views Average watch time Traffic sources Audience reac...